Which options do buyers actually choose?
Every build in a configurator is a vote. Option analytics show which colours, engines and packages buyers pick, and which ones they never touch.
Product teams make range decisions with surprisingly little data. Sales knows what sold. Nobody knows what buyers almost chose, or which option they looked at three times and walked away from.
A configurator sees all of it.
Every build is a data point
When buyers configure a product, Amaspace records what they choose. Option analytics then show which colours, engines and packages come up most, per product. Alongside that you see views, AR sessions and add-to-carts for every product.
The difference from sales data is who's included. Sales data covers people who bought. Configurator data covers everyone who got far enough to build something.
Questions it answers
- Which options can we drop? An option nobody picks across thousands of builds is a line in your catalogue that costs money to support.
- What should the default be? The most-built configuration is a strong candidate for the first thing new buyers see.
- Which packages work? If buyers add the towing package to most builds, it might belong in the base model.
Saved builds and leads
Buyers can save a build, share it and come back to it. When they're ready, the configurator collects their selections and contact details and sends the lead to your sales or dealer team, with the build attached.
How far back you can look
Analytics history depends on the plan: 7 days on Discovery, 30 on Advanced, 365 on Ultimate, and unlimited on Enterprise.
Where it stops
Analytics tell you what buyers chose, not why. A colour nobody picks might be unpopular, or it might just look bad in the thumbnail. Use the numbers to decide what to look at, then look.
Next step
If you already run an Amaspace configurator, the analytics are in your dashboard. If you don't, book a demo and we'll show you a live one.
