AR without the app
Nobody installs an app to see a chair in their room. Our AR opens in the phone's browser on iPhone and Android, from the same link as the product page.
For years, AR in shopping meant downloading a brand's app first. Most people didn't. The feature existed, but almost nobody saw it.
Our AR opens in the browser. Here is how that works, and what it means for your store.
Two platforms, one button
The shopper taps the AR button on the product page. What happens next depends on their phone:
- iPhone and iPad: the product opens from Safari in Apple's built-in AR viewer (ARKit), from a USDZ file.
- Android: it opens in Chrome or another Chromium browser using WebXR, from a GLB file.
You don't prepare either file. When you publish a product, we generate both formats from the same 3D model and serve the right one to each device.
The build comes along
AR shows the product the shopper configured, not the default. If they chose the walnut top and the black legs, that's what appears on their floor.
On a computer, the AR button shows a QR code. The shopper scans it with their phone and the same build opens there, ready to place.
Keeping the scene clean
A configurator scene often holds things that help on screen but look odd in a room: a podium, a backdrop, a ground plane. Each object has a "Visible in AR" switch in the scene editor. Turn it off and the object stays in the 3D view but stays out of the room.
Scale is the other half. Models are built at real-world scale, one unit to one metre, so the product lands at its true size.
Where it stops
AR needs a phone or tablet with a camera and a reasonably recent browser. Desktop shoppers get a QR code, not AR on the screen.
It also shows what the product looks like in a space, not how it feels or how it's built. It's a sizing and style tool, and we present it that way.
Try it
AR is on every plan, with no extra setup. Our AR guide covers the scene settings in two minutes.
